Starting an AI company with friends is an ambitious move. Leveraging your background in web development and digital projects, here is a structured guide to getting your venture off the ground.

1. Define the “Why” and the “Who”

Alignment is critical before writing code. AI is a broad field; focus is your greatest asset.

  • Role Attribution: Define clear owners for CEO (vision/sales), CTO (architecture), and UI/UX roles.
  • The Problem Statement: Don’t just build “AI for X.” Identify a specific bottleneck in industries you know well—like SEO or web hosting—and use AI to solve it.

2. Technical Stack & MVP

Use your existing experience with Supabase, GitHub, and VPS services to build a Minimum Viable Product (MVP) rapidly.

  • Model Selection: Decide between using established APIs (like Gemini or OpenAI) or hosting open-source models on your own infrastructure.
  • Wrapper vs. Engine: Determine if your value lies in a superior UI/UX for existing models or in fine-tuning models for niche datasets.
  • Rapid Prototyping: Use your HTML and PHP skills to build a functional front end quickly to test the core utility.

3. Legal and Operations

Mixing friendship with business requires formal structures to protect both the venture and the relationships.

  • Incorporation: Decide between an LLC or a C-Corp based on whether you intend to seek outside venture capital.
  • Founders’ Agreement: Document equity splits, 4-year vesting schedules, and exit protocols.
  • Intellectual Property (IP): Ensure all contributors sign agreements stating that the code belongs to the company.

4. Market Fit and Scaling

  • Avoid the “AI Add-on” Trap: Build something with “defensibility”—unique data or a proprietary workflow that larger platforms cannot easily replicate as a minor feature.
  • Beta Testing: Leverage your network in the web development and SEO space to secure your first 10 core users.
Suggested First Steps:

  • Schedule a “Founder Alignment” meeting to discuss equity and roles.
  • Audit your collective data for any unique datasets that could give your AI a competitive edge.

AI Startup Launch Kit

A comprehensive guide for founding an AI company with colleagues and friends.

Phase 1: Strategic Roadmap

Starting an AI company with friends leverages established trust to move fast. Here is your transition plan from creators to a formal startup.

1. Define the “Why” and the “Who”

  • Role Attribution: Assign clear owners for CEO (strategy/sales), CTO (AI architecture), and CPO (product/UX).
  • The Problem Statement: Focus on a specific bottleneck in familiar industries like SEO or web hosting.

2. Technical Stack & MVP

  • Infrastructure: Utilize your experience with Supabase, GitHub, and VPS services for rapid deployment.
  • Model Selection: Choose between LLM APIs (Gemini/OpenAI) or hosting open-source models (Llama).
  • Rapid Prototyping: Use HTML/PHP to build a functional front end focused on core AI utility.

3. Market Fit & Scaling

  • Defensibility: Avoid “AI Add-ons.” Build proprietary workflows or utilize unique datasets.
  • Beta Testing: Leverage your existing network in the web development space for your first 10 users.

Phase 2: Founders’ Agreement Template

This document protects your personal relationships and defines the legal structure of your venture.

[Startup Name] Founders’ Agreement

1. Ownership & Equity: Ownership is subject to a 4-year vesting schedule with a 1-year cliff.

  • Founder A: [Name] — [Percentage]%
  • Founder B: [Name] — [Percentage]%

2. Roles:

  • CEO: Strategy, fundraising, and external partnerships.
  • CTO: AI architecture, technical stack, and infrastructure.

3. Intellectual Property (IP):

“All technical work, code, and data created by any founder related to the Company’s business are ‘works made for hire’ and are the sole property of the Company.”

4. Decision Making: Most operational decisions require a majority vote (>50%). Critical structural changes require unanimous consent (100%).

5. Departure: Includes Right of First Refusal (ROFR) and provisions for “Good Leaver” vs “Bad Leaver” scenarios.

Next Steps for the Team

  • Founder Alignment Meeting: Discuss equity splits (e.g., 33/33/33 or based on capital contribution).
  • Data Audit: Identify unique datasets you control that could train or prompt your AI more effectively.
  • Legal Incorporation: Decide between an LLC or a C-Corp based on your funding goals.


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